Strategic Acquisition, Disposition and Leasing

For disposition and leasing transactions, we begin by developing a targeted marketing strategy for each property based on comprehensive research and an extensive analysis of market conditions and trends. A broad spectrum of relevant factors are considered and evaluated to determine the right positioning and pricing matrix, including customer demographics, the competitive environment, and current and future market opportunities. After we establish a comprehensive and detailed action plan, we relentlessly execute on the plan by marketing your property on a local, regional and national level. In addition, we use our vast database and national network to inform all of our user contacts, past clients and purchasers, and all individual and institutional investors that we have worked with in the past.

For acquisitions and investment properties, we conduct rigorous due diligence on the subject property and prepare a thorough market analysis of detailed information about market conditions and valuation. This process instills confidence that you are making an informed decision about the purchase of your asset. We then use our extensive negotiation experience, learned from closing hundreds of transactions, to get you the best terms and conditions and then guide the transaction to a successful closing.

Accelerated Marketing (Auction)

The Vipond Group also offers alternatives to conventional marketing and sales approaches that can quickly and effectively address your real estate challenges. Through the auction process we can implement an accelerated marketing plan for an expedient, non-contingent sale of your property. Our goal is to maximize value and minimize risk for our clients, regardless of timing, property location or market conditions.

Advantages of the Auction Process

The auction marketing process provides the following sale benefits:

• dynamic marketing exposure focused upon a specific sale date thereby creating a sense of urgency;
• introduction of the property to a broader buyer base outside of the traditional local real estate circles;
• seller dictates terms and drives the process in a competitive bidding environment;
• all properties are sold “As Is, Where Is” in a non-contingent sale which maximizes the potential for a quick and successful closing.

In our experience, the ideal approach to reach targeted buyers is through a diversified marketing campaign incorporating direct mail, newspaper ads, website postings, e-mails and real estate publications (printed and online).  In addition, we use a press release to drive further media exposure.

The following outlines our accelerated strategy:

• Identify The Target Market: The target market for the sale of the property is identified and typically includes owner/users of similar properties
• Preparation of a Property Information Package: The more educated a buyer is the easier it is to make a buying commitment. We will produce property information packages containing all available “due diligence” information on the property. The package will be available in paper and electronic formats. The packages will be available online to those who provide the required contact information.

•  The Marketing Campaign:
  • Display and Newspaper Advertising
  • Direct Mail
  • Internet Marketing Using a Variety of Real Estate Websites
  • Email Marketing
  • Telemarketing and Personal Contact with Prospective Buyers
  • Property Tours
  • Creating a Sense of Excitement, Urgency and Confidence
• Auction: Typically, 6-10 weeks from the execution of the listing agreement

Strategic Acquisition, Disposition and Leasing – Case Studies

For a complete and comprehensive acquisition, disposition or leasing strategy tailored to your specific property or portfolio, please contact our corporate headquarters at (425) 557-9260.